Friday 30 September 2011
Wednesday 28 September 2011
Wednesday 21 September 2011
Music Video Prep - SWOT Analysis
Strengths
We have the strength to make up any sort of artist we want, as long as it fits to the Indie genre of the song. This means that we can make our artist appeal to our target audience whether that means that they appear funny, interesting or unique etc... We also have the strength of being able to make it a solo artist or a band.
Weaknesses
We have the weakness that it is only 1 type of genre, and so there is a limited type of audience that we can target.
Opportunities
We have the opportunity to target a new market as we have spotted a gap in the market where females between the ages 18-34 have not bee targeted. This means that we will focus on targeting this audience.
Threats
We have threats of other popular artists in the same music genre. These include, James Blunt, Matt Cardle, Biffy Clyro and Mumford and Sons. Their target audience is females between 13-17 and males between 18-34, which is where you can see we spotted our gap in the market with females from 18-34.
We have the strength to make up any sort of artist we want, as long as it fits to the Indie genre of the song. This means that we can make our artist appeal to our target audience whether that means that they appear funny, interesting or unique etc... We also have the strength of being able to make it a solo artist or a band.
Weaknesses
We have the weakness that it is only 1 type of genre, and so there is a limited type of audience that we can target.
Opportunities
We have the opportunity to target a new market as we have spotted a gap in the market where females between the ages 18-34 have not bee targeted. This means that we will focus on targeting this audience.
Threats
We have threats of other popular artists in the same music genre. These include, James Blunt, Matt Cardle, Biffy Clyro and Mumford and Sons. Their target audience is females between 13-17 and males between 18-34, which is where you can see we spotted our gap in the market with females from 18-34.
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